Women in Fashion: Fashion Designer. Alice Callum |

Alice Callum draws from the elements of performance art, theatrical presences and art within everyday life to form a collection, which promotes the individual, the unique and the weird.

The essence of performance is seen in our daily lives, whether we perform through our clothes and appearance or hobbies and interests, each person stands within a performance of their own. The collection focuses on developing individuality and performance through textile embellishment and detail.

Focus on appliqué and beading combined with contrasting fabrics and bold colours addresses the outlandish themes and core of performance with the body as the medium.

Alice’s collection embraces the rejection of fast fashion by returning fashion to a hand created state and making pieces that centre around quality and uniqueness rather than trends and current updates.

DISCOVER THE DESIGN PROCESS

SEE ALICE CALLUM’S PRESS ON:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s