CYO Cosmetics Launch London

What is CYO Cosmetics?

C.Y.O. serves up an impressive 160 products including contour sticks, mattifying primer, lipstick and liner duos, metallic eye shadow pots (that happen to look like perfect M.A.C. dupes, btw), illuminating foundation, liquid lipsticks, ombré lipsticks, and bronze shimmering body oil. They even have a few eye shadow palettes with kickass names like “Rainbow Warrior Showdown” and “Rainbow Warrior Front Woman.” Excited yet? Brace yourself for the best part: everything is under £7

“CYO is challenging the norms of how beauty products are used — we’re giving make-up a shake-up,” Lauren Consiglio, Americas Category Director overseeing CYO Cosmetics, said in a press release. “We’ve created an edgy line that doesn’t break the bank and goes beyond your typical beauty boundaries.”

Good news for lovers of killer drugstore makeup (read: all of us), beloved cheap beauty brand E.l.f. finally has some real competition. Meet C.Y.O., Walgreens’ solution to a product line that makes your wallet just as happy as your beauty bag.

CoverGirl Vitalist Healthy Elixir Foundation Review

“CYO is challenging the norms of how beauty products are used — we’re giving make-up a shake-up,” Lauren Consiglio, Americas Category Director overseeing CYO Cosmetics, said in a press release. “We’ve created an edgy line that doesn’t break the bank and goes beyond your typical beauty boundaries.”

C.Y.O. is designed for Gen Zers — from product to packaging, to price, the new budget-friendly brand is designed to look just as chic on Instagram or Snapchat as it does on your face.

Big Thank you to CYO Cosmetics for having me on Thursday at their launch had an amazing time, trying out their new line

Highlights from the night

CYO_Cosmetics

WhatsApp Image 2018-01-23 at 11.54.53

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