So I was at the Karla Otto Spring Summer Press preview at Sackville Street London, for those of you who do not know who Karla Otto are here is a brief explanation
Karla Otto is an international public relations and brand strategy agency for luxury, fashion, beauty, lifestyle, art, culture and design industry leaders. The company’s unparalleled network of offices spans eight cities worldwide: Milan, Paris, London, New York, Los Angeles, Hong Kong, Beijing and Shanghai. With 30 years of experience in shaping and communicating the unique visions of our clients, we have a deep understanding of the dynamic cultural landscape, combined with an intuition that anticipates industry innovation. Our global position and local insight creates a compelling dialogue between brands and their target audiences that is integrated across print, broadcast and digital media. Powerful relationships with style leaders and tastemakers amplify our influence.
I hope that brief outline gave you an idea of who they are and what they do, anyways moving on like I said I was at their Spring Summer 18 Press Preview and I will sum it up in three words; Hot, Bold and Expensive
I was able to view brands that they look after such as: Philipp Plien, Celine, Balenziaga, Dsquared2, Sophia Webster and 65 more clients, which I would love to list but unfortunately we will be here till next year
Each clients had individualism, creativity and really captured the essence of next years trends by high-lighting the key trends which are: Floral, neon and pastel colours, earthy tones and palm trees